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VP of Social and Public Relations

Dallas, TX

Job Type

Full Time

    ● Responsible for leading the Social & Influencer team focused on building and driving global and localized strategies for social and influencer marketing to drive creativity, impact and results for the business. ● Lead the creative and strategic vision for the Social & Influencer teams based on forward thinking cultural trends, social and platform sights and data, and the evolving consumer and social landscape to stay at the forefront of the digital world. ● Lead the development and execution of social strategy across all platforms, content curation, community management and influencer marketing to support brand strategies. ● Drive content strategy for influencer marketing, pairing the business needs with authentic influencer content creation. ● Work closely with Creative to support overall brand creative direction and lead social-first, engaging asset creation that will reinforce the brand DNA. ● Partner with Ecommerce team to support direct sales-driving initiatives and Sales team for retail-driving initiatives. ● Develop social calendars that drive impact for both core and new product launches that deliver big, engaging ideas, brand aesthetic, reach and buzz both on platforms and beyond. ● Oversee and lead data tracking, insights, analytics platforms and competitive landscapes to continuously refine and improve strategies. ● Be a strategic, thought partner cross-functionally with Marketing team and well as creative to drive strategy, solicit input and derive insights to strengthen ideas. ● Manage and inspire the team, providing creative inspiration and vision, insights and context to help shape bigger ideas to drive the business. ● Manage annual social budget, forecasting, planning and tracking to optimize spend based on business objectives. ● Oversee, lead, and execute content creation (when needed) and curation process, including briefing in social photo and video shoots for organic and paid social based on product storytelling, identifying relevant and elevated User Generated Content for channels. ● Maintain pulse on culture, emerging influencers and content creators to constantly source new partners, align on concepts and negotiate budget and timeline directly. ● Devise community management strategy and structure to maximize consumer connection. ● Create both short-term and long-term strategies to proactively support and react to the business, including strategy, plans, budgets, priorities across core and new launches. ● Create, develop, and enhance relationships with potential talent and bring more collaborations to BBB, Charity partners, and Public Relations team. ● Review and approve press releases and push PR content to appropriate parties. Bespoke Beauty Brands LLC ● Measure and pull reports on KPI’s across all brands: monthly, weekly, retailer monthly, and quick wins. ● Continuously test, learn, and push the boundaries to drive innovation.

    QUALIFICATIONS AND EDUCATION REQUIREMENTS ● 7-10 years in Social Media and/or Influencer Marketing. ● Exceptional Leadership Skills (proven experience managing, inspiring, and leading a team) ● Passion for the beauty industry, and strong creative eye for beauty content ● Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results. ● Deep understanding of social media platforms including: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and what’s next. ● Passion to quickly source and embrace the latest in digital and social technology to keep up with the face-paced, evolving digital world. ● Strong qualitative and quantitative analytical skills to hone in on insights, including the ability to interpret social insights and data and translate it to actionable business results. ● Flexible and positive attitude; able to work independently and within teams to thrive in fast-paced, evolving environment. ● Familiarity with social media management tools: analytics and scheduling platforms (ie. Simply Measured, Later, Dash Hudson, Social Flow, Tweetdeck, Hoot Suite, etc). ● Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice. ● AA/BA in marketing or related field. ● Strong organization skills, critical-thinking, and problem solving skills
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